Vision:

• To lead the Middle East and Africa region’s specialty ingredients sector.
• To be the vital linkage between international manufacturers and the local markets they aim to serve.
• To ensure added value to our internal and external stakeholders through good business ethics and professional practices.

Mission:

• To meet and exceed customer expectations in terms of the quality of goods and services provided.
• To build and sustain mutually beneficial long-term collaborations with principals and customers.
• To ensure a secure and rewarding work environment for employees.