Home
About
Our History
Vision & Mission
Our People
Share Holders
Business Units
Food
Home and Personal Care
Paper, Paint & Construction
Animal Feed
Pharmaceutical Ingredients
Oil, Gas and Water Treatment
Other Industries
Locations
Partners
News
Careers
Contact
Vision & Mission
Home
Vision & Mission
Vision:
To lead the Middle East and Africa region’s specialty ingredients sector.
To be the vital linkage between international manufacturers and the local markets they aim to serve.
To ensure added value to our internal and external stakeholders through good business ethics and professional practices.
Mission:
To meet and exceed customer expectations in terms of the quality of goods and services provided.
To build and sustain mutually beneficial long-term collaborations with principals and customers.
To ensure a secure and rewarding work environment for employees.